Genre under debate at Gibara Int’l Film Festival
- Written by Redacción ¡ahora!
- Published in Culture
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The gender perspective as a problem present in the audiovisual and the importance of social transformation from art was one of the topics addressed in the theoretical section of the 17th edition of the Gibara International Film Festival (FICGibara).
The panel "A gender perspective for the audiovisual and the arts" developed this Thursday at the Raúl Gómez García House of Culture, in the coastal city, had the participation of renowned media professionals who expressed their opinions regarding everyday phenomena, such as sexism, especially in women.
Berta Carricarte, film critic participating in the panel, shared her experience in the Sexismógrafo workshop, held in Havana, where strategies were analyzed to evaluate the roles of women in the seventh art and television.
According to Carricarte, the initiative constitutes a gender technology to easily identify the problem and formulate projects exempt from it, and made reference to the misogyny of approaches in cinema, within an industry where the male gaze is naturalized.
She explained that the world of advertising has begun to pay attention to this issue thanks to the awareness that the public has acquired about the problem, so it is possible to achieve a discourse at the advertising level that can reduce works where bodies represent impossible ideals or fulfill the role of decorative elements within the narrative.
The importance of humanizing the speeches so that each individual feels identified and the need to turn artistic creations into an opportunity to express themselves, was the subject discussed by Sergio Cabrera, general coordinator of Palomas, a sociocultural project that promotes gender equality and social inclusion through the audiovisual, which will have the presentation of the documentary "Every day is March 8", at the Jibá Cinema.
The growth of the female figure in Cuban graphics, through nine designers, was presented to the public in an exhibition made up of 24 serigraphic posters belonging to the CartelOn project, inaugurated as part of the gender-focused activities present at FICGibara.
